Research and Markets has coverage of the Nutrition Business Journal’s “Complementary and Alternative Medicine and Practitioner Supplement Sales Report 2007.” The CAM Report 2007 presents detailed analysis on the $39.5 billion (yes, that’s “billion” with a B) complementary and alternative medicine services market and $1.7 billion practitioner channel supplement market in the U.S.
Consumers and practitioners alike increasingly use dietary supplements as important adjuncts to optimize health. With government studies pointing to alarming nutritional deficiencies thanks to Americans’ fast-paced lives, adherence to processed foods, and the lack of nutrients in conventionally grown food due to factory farming methods, consumers are increasingly savvy about the scientific evidence demonstrating that supplemental nutrition is a key part of a healthy lifestyle. Click here to read Yahoo!Finance press release.